The CTO's Branch Nightmare
Why Your 120-Person Engineering Team Spends 40% of Its Time Managing Branches Instead of Shipping Code
I'm on a zoom call with Marcus, a CTO whose company just crossed 120 engineers. He's sharing his screen, showing me a diagram that looks like a subway map designed by someone having a fever dream. Red lines, blue lines, green lines—each representing a different feature branch in their codebase.
"We call this the Branch Board," he says, his voice flat. "M…
