The CTO Substack

The CTO Substack

The CTO's Breaking Point

From Firefighting Hero to Strategic Leader: A 6-Week Journey to Reclaim Your Role

Etienne de Bruin's avatar
Etienne de Bruin
Feb 19, 2025
∙ Paid

It's 2006, and I'm battling Sunday night traffic on the I-5 South, making my way back to San Diego from San Francisco. The coastal fog is rolling in as I weave through an endless stream of headlights and brake lights.

My phone rings. It's my co-founder and CEO. He's upset. Our CMS-as-a-service platform, which had been running beautifully and powering ov…

User's avatar

Continue reading this post for free, courtesy of Etienne de Bruin.

Or purchase a paid subscription.
© 2026 Etienne de Bruin · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture