The CTO Substack

The CTO Substack

The CTO’s Communication Breakdown

You're not having a conversation with your CEO. You're having a conversation with your story about your CEO.

Etienne de Bruin's avatar
Etienne de Bruin
Oct 29, 2025
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I’m sitting in my living room. It’s Tuesday afternoon. My coach is on speakerphone. My wife and I haven’t spoken properly in three days.

“Tell me what happened,” she says.

I launch into it. The dishwasher. How loading it became World War III. How a simple conversation about whether glasses go on the top or bottom rack escalated into us retreating to separ…

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