The CTO Substack

The CTO Substack

The CTO's Financial Edge

The financial metrics that will turn you into a much more valuable leader

Etienne de Bruin's avatar
Etienne de Bruin
Sep 20, 2024
∙ Paid

I am in a meeting with the CPA of our SaaS company. We're small. We just broke $2M in ARR. A far cry from the early days when the three of us had to float the company on our credit cards. Look at us now. The CEO, COO and me, the CTO of a growing tech startup.

I am however thoroughly checked out of this finance meeting. I write the code that makes this en…

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