The CTO Substack

The CTO Substack

The CTO's Reading Trellis

The CTO's ability to face the onslaught of novelty lies not in their ability to stay on top of trends, but rather in the mental models they've crafted from which all their knowledge flows.

Etienne de Bruin's avatar
Etienne de Bruin
Oct 19, 2024
∙ Paid

It is 1980. It is a Saturday afternoon and my Dad and I are at the local hardware store. Like an Ace Hardware or Home Depot. We are walking the isles. Very slowly.

I am pouting. I’m too young to share my dad’s fascination with the variety of tools, materials, and doodads filling the shelves. But he ignores me. Slow as a tortoise. Touching tools. Rotating…

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