The CTO Substack

The CTO Substack

The CTO’s Todo List

The Four Visibility Multipliers That Create Legends

Etienne de Bruin's avatar
Etienne de Bruin
Sep 25, 2025
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It’s 2014 and I’m the CTO of a 15-person startup. We’ve just closed our Series A, and I’m juggling architecture decisions, hiring, investor updates, product roadmaps, and about seventeen other responsibilities that weren’t in any job description I’ve ever read.

My CEO calls me into a conference room on a Tuesday afternoon. My lead engineer is already the…

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