The CTO Substack

The CTO Substack

The CTO's Translation Table

Turn Business Objectives into Technical Initiatives

Etienne de Bruin's avatar
Etienne de Bruin
Apr 16, 2025
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I'm on a video call with James, a CTO I've been coaching for several months. He looks exhausted, his normally crisp demeanor replaced with visible frustration as he recounts his company's quarterly business review from earlier that day.

"The CEO presented these insane growth targets," James tells me, running his hands through his hair. "40% revenue growt…

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