The CTO Substack

The CTO Substack

The CTO's Visibility Temptation

Why your next promotion depends on becoming professionally invisible

Etienne de Bruin's avatar
Etienne de Bruin
Jun 18, 2025
∙ Paid

Research from the Academy of Management Journal reveals a fascinating paradox: when leading proactive, self-directed teams, introverted leaders achieve 14% higher profits than their extroverted counterparts. The study, conducted by researchers from Wharton, Harvard, and UNC, tracked pizza franchise performance and found that quiet leaders excel precisel…

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