The CTO Substack

The CTO Substack

The CTO Chooses the Messaging Tool to Cut Through Chaos

If you're still using Microsoft Teams or Google Chat you're not doing it right.

Etienne de Bruin's avatar
Etienne de Bruin
Feb 13, 2025
∙ Paid

I'm sitting in a CEO's office, watching her team scramble through their morning standup. The product manager shares their screen, toggling between email threads, Teams channels, and shared documents. "Just give me a second," they say, "I know I saw that update somewhere." The development team sits patiently, their cameras off, probably context-switching…

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