$23 Million Is Not a Plan

Etienne de Bruin

Dec 19, 2025

How to transform vague revenue targets into objectives your technology team can actually deliver

Read →

1 Comment

Bobby Tahir

Jan 1

👏👏👏 excellent breakdown. couldn’t agree more with nearly every statement.

Reply

Share

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts

The CTO Substack

$23 Million Is Not a Plan