The CTO Substack

The CTO Substack

The CTO's Operational Blueprint

I'm sitting across from Sarah, our newly hired Director of Engineering, and she's asking me questions I should have answers to. It's her third day.

Etienne de Bruin's avatar
Etienne de Bruin
Aug 06, 2025
∙ Paid

"What's our deployment frequency target?" she asks, pen poised over her notebook.

I shift in my chair. "Well, we deploy when features are ready."

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"And our coding standards documentation?"

"We... follow best practices."

"T…

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