The CTO Substack

The CTO Substack

The CTO's Signal Management

Signals are flowing through your organization right now. Which ones are you amplifying, and which are you letting drown in the noise?

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Etienne de Bruin
Jul 16, 2025
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In 1976, Colonel John Boyd was presenting his theories to Pentagon officials when he made a startling claim: the side that could process information faster would win, regardless of technological superiority. His OODA loop (Observe, Orient, Decide, Act) had revolutionized air combat, but Boyd saw something deeper.1

In studying why American F-86 Sabres dom…

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