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The CTO's Timeline Tightrope

The Hidden Cost of Forcing Software into Quarterly Boxes or EOS Rocks

Etienne de Bruin's avatar
Etienne de Bruin
Apr 02, 2025
∙ Paid

I'm sitting in our quarterly leadership meeting, watching our CEO draw boxes on the whiteboard. Each box represents a "rock" in our EOS system—those critical priorities we've committed to completing this quarter. The product team has already filled most of them with ambitious feature requests, each with a neat deadline that perfectly aligns with our qua…

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