The CTO Substack

The CTO’s Next Customer

How the zero-interface revolution will make your SaaS product obsolete — unless you rebuild it for the right user.

Feb 11 • Etienne de Bruin

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January 2026

The CTO’s Token Treasury

What every technology leader needs to know about the fundamental unit powering AI

Jan 29 • Etienne de Bruin

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The CTO’s Methodological Pivot

How AI is forcing CTOs to rethink everything they believed about Agile and Waterfall

Jan 23 • Etienne de Bruin

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The CTO’s AI Provider Predicament

Why getting cozy with your AI coding vendor might be the most expensive decision you make this year

Jan 13 • Etienne de Bruin

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Made as a Service (MaaS) Will Eat SaaS

AI Made Building Cheaper Than Renting. Now What?

Jan 8 • Etienne de Bruin

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December 2025

The CTO’s Missing Partner

The one thing I want for you in 2026

Dec 30, 2025 • Etienne de Bruin

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$23 Million Is Not a Plan

How to transform vague revenue targets into objectives your technology team can actually deliver

Dec 19, 2025 • Etienne de Bruin

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The CTO’s Translation Failure

Why being technically correct can cost you your job—and what I wish I’d known about showing complex work simply

Dec 10, 2025 • Etienne de Bruin

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November 2025

The CTO’s Double Diamond

A two-diamond design model that aligns engineering and product teams through divergence and convergence across four phases: Discover, Define, Develop…

Nov 27, 2025 • Etienne de Bruin

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The CTO’s Community of Practice

Your participation in both internal and external communities shapes who you become as a CTO. Neither is sufficient alone.

Nov 20, 2025 • Etienne de Bruin

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The CTO’s Necessary Friction

When being “difficult” is exactly what your C-suite needs from you

Nov 12, 2025 • Etienne de Bruin

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The CTO’s Lost Joy

We’ve become administrators of innovation rather than innovators.

Nov 5, 2025 • Etienne de Bruin

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