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June 2025

When Did You Stop Building for Joy?
Why Your Next Side Project Should Solve Exactly One Person's Problem: Yours
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Etienne de Bruin
The CTO's Drowning Team
When Your Star Developer Takes Three Weeks to Ship a Button
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Etienne de Bruin
The CTO's Visibility Temptation
Why your next promotion depends on becoming professionally invisible
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Etienne de Bruin
1
When Ego-Driven Leadership Holds Your Infrastructure Hostage
The very expensive temper tantrum
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Etienne de Bruin
Big Tech’s Nuclear Play
The Real Story Nobody’s Telling You About AI’s Dirty Little Secret
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Etienne de Bruin
The CTO's Question Trap
How Seeking Buy-In Gets Misread as Being Indecisive
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Etienne de Bruin

May 2025

Engineering Resilience: The Key to Sustainable Speed at Scale
MTTR: The One-Hour Recovery Metric That Makes or Breaks Your Engineering Org
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Etienne de Bruin
The CTO's Relationship Calculus
A Formula to Calculate Which Relationships Are Killing Your Effectiveness (and Which to Invest In)
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Etienne de Bruin
1
Beyond Buzzwords: Why Psychological Safety Is Your Most Crucial Tech Metric
The Hard Data Linking Team Trust to Technical Excellence: How Psychological Safety Drives Innovation, Reduces Defects, and Cuts Turnover by Double…
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Etienne de Bruin
The CTO's Ephemeral Approach
Why treating AI-generated code as disposable will rewire your brain for innovation
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Etienne de Bruin
3
The CTO's Ouroboros
The Uncomfortable Truth About Tech Innovation Most CTOs Won't Admit
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Etienne de Bruin
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